email@example.com't it incredible? or is it ludicrous? hard to say. but now that is the ground reality. gone are the days of monopoly by indian airlines.we now have jet airways,sahara,kingfisher,spice and air deccan all over our skies.and some of them daring to venture beyond.
but then you needed a guy like captain gopinath to set the place on fire. audacious,innovative,lots of chutzpa. his inagural flight about a year ago ran off the tarmac. a bit superstitious as i am,i thought it was a bad start. no fears.he is blowing great guns. he was the one who came out with the one buck fare. limited seats in every air deccan flight for re 1. the exact modus operandi though not clear to me. it is,i am told on a first come basis. but then people are excited. flying from bangalore to delhi for re 1 is more than a steal. of course they have to pay some re 221 as taxes bringing the fare to re 222. but then that is small change.
when this scheme was announced,the air deccan call center received more than 10,000 calls and its website had more than 50,000 hits. someone said what will happen to their image,if they sell tickets so cheap.
the inspiration for col gopinath comes from cartoonist r k lakshman whose 'common man' is the brand ambassador of the airline.and the suggestion for re 1 airfare seems to have come from lakshman.
the irony of it is that when it was first introduced early this month an infosys employee flew on a re 1 ticket! col gopinath wants more people to fly. that makes sound economic sense. and he is going to make it possible. it is a miracle and nobody is complaining.
now how does the math work out. let us take a chota break.