Saturday, April 16, 2005

THE DABBA JUGGERNAUT


THE DABBA JUGGERNAUT
Originally uploaded by gopoo.
It is not all hunkydory for the mumbai dabbawallas.After the excitement and hype of the vip powwow dies down,they have to do some serious thinking.They already have a battle of sorts on hand with Rajasthani cooks who have eaten into their market share.The Rajasthanis not only prepare food but also deliver it for Rs 400/in a jiffy.They are about 600 in number and have grabbed about 30% market share around Opera House area.The dabbawallas want a level playing field and are asking for the delivery of the tiffinboxes of the rajasthani intruders to be leased out to them.After all they say it is their ancestral trade and their only bread and butter.They have reached out to Vilasrao Deshmukh and sought his intervention.So, a battle royale is in the offing!.

No comments: