When I was in New York last month, the ad guru,61 year old Niki French made headlines for all the wrong reasons.The best advertising copywriter had met his Waterloo.The Global Creative Director of WPP put his foot in his mouth when asked why the women in his agency didn't make it to the top.He responded with the title of this post.There was hell let loose after that and the cigarsmoking adguru had to put in his papers.The bloggers who got him out raised their glasses for the victim whom they had felled.
Someone said,he is rude,insensitive and offensive. At work he is nasty but an absolutely superb creative man. When he was quizzed by the press,Niki reacted by saying that he never said that all female creative directors are crap."There has to be total commitment which women don't have because the industry is very demanding."
Few bought that line and there were no tears when he had to make a dramatic exit. What a sad end to a glorious career.
His insensitivity and indiscretion brought about his downfall.
Some say he has a point. And that there are figures to support him. And that men make better lateral thinkers.That, in my opinion,is very debatable.