Are you addicted more to your morning 'kaapi' or to the internet? Would you rather give it up than your vsnl/mtnl/hathway connection? Particularly when the homely kaapi is getting a sophisticated trendy flavour.Demerara or special coffee sugar. We will come back to that a little later.
What is interesting to note is the recent 2005 Web@Work survey.It says that 52% of US employees would rather give up their addiction to coffee than their internet connections.93% of all employees in the US access internet at work and that many log on to do their personal work.12.6 hours is spent averagely every week accessing the internet.Almost 50% of this goes to work-unrelated browsing. As expected,women employees are more disciplined.54% admit to nonwork surfing against 62% by men. Visit to investment and sports sites was common among men and some even played games. 25% admitted visiting porn sites though a third of them indicated that it was the slip of the finger.
What does the survey recommend? To maintain and enhance overall productivity and morale,the employees must be given the freedom to fulfil their need of the personal use of the Web.
And if a similar survey were to be done in India what would it reveal? Frequent visits to the filmi sites,astrology sites and even shaadi sites? It would be interesting to know the surfing Indian's preferences.
Barista,Coffee Day,Starbucks,better watch out.Hip India's signature beverage is under siege.Inspite of demerara sugar,the pull towards the net is only increasing.It may be a good idea to provide internet access in your cafes.
The Coffee chains can then eat the cake and still have it in their hands.
And recently I heard a surfer saying ,"Not that I love my kaapi less,but that I love my Internet more". Kool!