Thursday, October 13, 2005


South is famous for flowers. Particularly the women must adorn their heads with the most fragrant flowers. And it is the late afternoon which is the chosen time for this indulgence. The guys will not allow themselves to be left behind. The devout among them will buy flowers for their favourite deities and offer it during prayers either at home or in the temple.The not so devout will buy it for their sweethearts.In the South, it is sacrilege if you haven't bought flowers for your better half when you return home from work. And if you have, your day or shall we say night is made. God save you if you haven't.

And among flowers,Jasmine,called Mallipoo holds a unique place. Its fragrancce is heady. It has a slightly offwhite colour and comes both as rounded petals(goondu malli) as well as the flat ones. Born and brought up in Kolkata, I had no great fascination for Mallipoo till s introduced it to me just after we got married.I am always fascinated by the heaps of mallipoo and kanakambaram flowers which the women in the South deck their hair with. Irrespective of caste,colour or creed and whether rich or poor,Madurai mallippoo is a must must.

The other day we were visiting a Gujerati friend during Navarathri.He introduced us to his wife as Jasmine.I said,Yasmin? "No'",he replied a bit offended. Her name is Jasmine. And then it struck me that I should post on my blog a short writeup on Mallipoo which i have been contemplating for some time and particularly after my recent return from my Sasurbaadi at Madurai.

Wellness is the flavour of the day.And aroma therapy is a great soother and benefits the body and mind.The growers of mallipoo at Madurai and nearabouts have soaked up some aroma magic.Globalisation has also sucked them in its powerful pull.Madurai malli has gone French and also 'Down Under".From 3 processing units there are 15 now; all converting flower into paste and liquid called 'concrete' and 'absolute' respectively. The demand driver is the perfume industry.At 550$ per kg in the export market and higher than the domestic market price,there is a sudden shortage of Mallipoo and the women in the South are not amused.

In a 20billion $ industry, jasmine and rose hold about 1000 million dollars i.e approx 5%. It is also like the metals market quite volatile. If it rains,the prices crash.The prices are at their peak around 6 am. As the day progresses,the prices keep dropping alongwith the fragrance.The shelf life is only 24 hours.If you have kept it in the fridge,it is fine.But then when you take it out,the fragrance evaporates.The Mallipoo is dead shortly thereafter.

And for those of you who are fond of statistics,there are about 2000 farmers growing Mallipoo on nearly 5000 acres,at a yield of 300kgs per month.Mostly in and around Madurai.Mallipoo prices somtimes touch a high of Rs 120/kg.The farmers are raking in the moolah.Let them make mallipoos when the sun shines!

Bonjour Madame/Mademoisselle.


ProV1 said...

FoxNews takes credibility hit after disclosure on anti-ODF commentary
Some how, I missed it when it was first published two weeks ago ... By their very nature, just about any commentary that takes an anti-ODF position is inherently pro-Microsoft since it's file formats are pretty much the only alternative.
Hello, good blog! I will visit again.

I have a health insurance tennessee site/blog. It has health insurance tennessee information if you are interested.

Thanks and have a good day !


rums said...

uncle, first please promise you will activate your spam guard before your next post!
and uncle i'm surprised that you didn't know about jasmine (mallipoo) while in cal, it's one of the most popular flowers among bengalis. the others are marigold and hibiscus. it's called 'belli phul' and i remember them being used among other things as jewellery during dance performances esp the ones accompanying rabindra sangeet. i've also seen men wear them around their wrists during weddings and women in their hair during festivals.
though i didn't grow up and in cal, i remember my mum would cart around at least two plants, jasmine and tulsi, every new place my dad was transferred to.

rums said...

oh i forgot to mention rajnigandha, it's another favourite bong flower.

Susan Hanson said...

When Screen Readers Meet Feed Readers
Find out how your organization can benefit from Intel's advancements in technology.
Find out how to buy and sell anything, like things related to private road construction on interest free credit and pay back whenever you want! Exchange FREE ads on any topic, like private road construction!

Dianna said...

Hey, you have a cracking blog here! I will definitely return for another look ! I have a cholesterol supplements site. It certainly addresses a lot that matches cholesterol supplements subjects. If you have got the opportunity, kindly come and check it out.

Michelle said...

Amazing Google Maps
Fixes for the trickiest high-tech hassles. See all Steve Bass's Tips & Tweaks. Yesterday's blog about Google prompted me to take a closer look at some of the ways people are using Google Maps for business .
Hope you are having a wonderful day. Your blog looks great I will remember it.

I have womens health site. It pretty much covers ##keyword## related stuff!

Please visit if you have time.

gs said...

rums,thanks for your comments.i stand corrected.during my early boyhood days i really didn't care much for flowers;hence the ignorance.we had a gujerati neighbour who would keep rajnigandha flowers in her drawing hall and that would emanate an unforgettable 'gandha'.having said that,honestly,i think that bengali bhadramahilas do not deck themselves with flowers as much as their southern counterparts.

autocounsel said...

Nice Blog for 2002 jetta

david mcmahon said...

That picture takes me right back to many happy times spent in the South.

And there is nothing like the scent of jasmine!

gs said...

hi david
the best jasmines in india are from get their fragrance one mile is really unforgettable.(incidentally,my wife hails from madurai!)

Anonymous said...

一夜情聊天室,一夜情,情色聊天室,情色,美女交友,交友,AIO交友愛情館,AIO,成人交友,愛情公寓,做愛影片,做愛,性愛,微風成人區,微風成人,嘟嘟成人網,成人影片,成人,成人貼圖,18成人,成人圖片區,成人圖片,成人影城,成人小說,成人文章,成人網站,成人論壇,情色貼圖,色情貼圖,色情A片,A片,色情小說,情色小說,情色文學,寄情築園小遊戲, 情色A片,色情影片,AV女優,AV,A漫,免費A片,A片下載